Mobile Shopping List

A recent Chadwick Martin Bailey study revealed that more than two-thirds of today’s estimated 75 million smartphone users in the U.S. use their devices while shopping — but a relative few use them to buy actual product. According to the report, 66 percent of mobile shoppers use their smartphones for price comparisons; 58 percent use them to find store locations; 58 percent check for discounts; 49 percent read reviews; 46 percent compare competing products; 38 percent check availability; 37 percent compare features, and a relatively small 17 percent said that they use their smartphones to make purchases. The takeaway for retailers, of course, is to ensure that they have all of those areas adequately covered before they can expect much success through mobile.

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