Moosejaw’s New X-Ray App


Outdoor retailer Moosejaw is living up to its irreverent and edgy style, announcing today the release of an X-Ray vision app.

The augmented reality app interacts with the Moosejaw winter catalog using a device’s camera to create an ‘X-Ray Vision’ experience that lets users see what catalog models are wearing underneath their clothes. A little risque to say the least but definitely in line with Moosejaw’s audience.

“Our goal at Moosejaw is to always create a unique and notable customer experience. Something the folks who shop with us will want to tell ten friends about. The X-Ray catalog and X-Ray App are designed to create an interactive, non-sensical experience that breaks the barrier between our print and digital brand” says Gary Wohlfeill, Creative Director at Moosejaw. “It’s also very much about seeing people in their underwear, something we’re constantly prioritizing at Moosejaw.”


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