Twitter is helping small and medium-sized businesses more effectively manage their presence on its platform, thanks to the social network’s “Twitter Small Business Planner” app.
The free app, which is available for both iOS and Android, provides tactical guidelines for businesses in North America, the UK and Ireland. Through the app, users have the ability to browse a daily calendar themed around four main topics: Tweet suggestions, Twitter ad strategies, information on Twitter tools and exclusive events. Moreover, users can add the most relevant topics to their own agenda, which syncs with their personal device calendar so they can keep track of all marketing activities in one place.
It is important to note that users can also access additional resources through the app, such as research, success stories, blog articles and ebooks. Plus, the app gives users the ability to share content with their networks as well as bookmark content to build a personal library of resources.