Google is delivering marketing tips straight to mobile users’ fingertips with its new Primer app for Android and iOS devices.
With Primer, users can learn new digital marketing skills with quick, five-minute lessons that are featured in the app. The free app also offers interactive activities that can help users learn concepts quickly. Plus, Primer enables users to put lessons to the test right away with personalized “next steps” that are automatically saved.
It is important to note that Primer offers lessons in advertising, content, measurement and strategy. Moreover, Google adds new lessons every week, enabling users to explore both beginner and advanced topics. Lessons can also be taken when users are offline.